Share the Road, Oath
2019
RE:ACT Inspire Change is a national project by the creative agency Hard Edge.
Tutor: Robert O'Farrell
Nicola Hardcastle
Sponsored By:
Share the Road, Oath is a solution and
call to action to promote a shared
responsibility among vulnerable road
users and drivers aged 18-25 years. After extensive research, a trending mentality of ‘the road is mine’
was found.
This campaign aims to turn this pride and arrogance into an oath that gives the target audience the opportunity to take responsibility of their own behaviour. They will make safe decisions on the road because they care and they want to—not just because they have to.
This campaign aims to turn this pride and arrogance into an oath that gives the target audience the opportunity to take responsibility of their own behaviour. They will make safe decisions on the road because they care and they want to—not just because they have to.
