Share the Road, Oath


RE:ACT Inspire Change is a national project by the creative agency Hard Edge.

Tutor: Robert O'Farrell
Nicola Hardcastle

Sponsored By: 

Share the Road, Oath is a solution and call to action to promote a shared responsibility among vulnerable road users and drivers aged 18-25 years. After extensive research, a trending mentality of ‘the road is mine’ was found.

This campaign aims to turn this pride and arrogance into an oath that gives the target audience the opportunity to take responsibility of their own behaviour. They will make safe decisions on the road because they care and they want to—not just because they have to.
Sydney, Australia