Be The Change

An proactive initiative of Fck The Cupcakes by Innocean

Art Director: Dave Varney 
Creative Designer: Madison Chan 
Senior Copywriter: Jacque Kennedy

Check out the site here:

Encouraging men to spot the signs of sexism.

With research showing Aussie men hold some of the most misogynistic views in the Western world, we partnered with Innocean to launch their campaign ‘Be the Change’—aiming to help shift the gender conversation. We created the UX flow, design and copy for the site, including an interactive film unpacking 34 moments of sexism in the workplace.

Retrace Magazine


Rhythms of Type

Tutor: Livia Lima
AGDA Student Awards Finalist 

Drawing inspiration from Robert Bringhurst and Emigre articles, this typographic issue explores the rhythms of type in its functional and physical form. With intentions to visualise type as a performance or a dance on stage, this work has a strong focus on tactility and plays with organic grid structures. Not only does this spark curiosity but also creates an engaging user experience.

Style Guide

Sydney Matsuri Japanese Festival 

Awards: AGDA Student Awards Finalist 2019

This project was guided by a Japanese advisor. 
This concept flyer/poster design for the Sydney Matsuri Japanese Festival uses origami and risograph printing to beautifully showcase craftsmanship in Japanese arts and culture. 

Sydney Royal Botanic Gardens Postcards

Guache, Ink 
Digital Collage

A series of illustrative postcards documenting my oberservations in the Sydney Royal Botanic Garden. 

Fishing Paradise

Sydney, Australia