Be The Change
An proactive initiative of Fck The Cupcakes by Innocean
Art Director: Dave Varney
Creative Designer: Madison Chan
Senior Copywriter: Jacque Kennedy
Check out the site here:
be-the-change.com.au
Encouraging men to spot the signs of sexism.
With research showing Aussie men hold some of the most misogynistic views in the Western world, we partnered with Innocean to launch their campaign ‘Be the Change’—aiming to help shift the gender conversation. We created the UX flow, design and copy for the site, including an interactive film unpacking 34 moments of sexism in the workplace.
be-the-change.com.au
With research showing Aussie men hold some of the most misogynistic views in the Western world, we partnered with Innocean to launch their campaign ‘Be the Change’—aiming to help shift the gender conversation. We created the UX flow, design and copy for the site, including an interactive film unpacking 34 moments of sexism in the workplace.
be-the-change.com.au
