Anytime Fitness
| It’s Free
Suite of Anytime Fitness club promotions
Art Director: Madison Chan
Copywriter: Hayley Noble
Executive Creative Director: Vaughan Townsend
Two girls who have never been to the gym before were briefed to lure people into their activewear to try a month of free fitness.
So, we moved away from the stock imagery of happy people on treadmills and embraced a new approach that brought to life how fun “free” can be".
So, we moved away from the stock imagery of happy people on treadmills and embraced a new approach that brought to life how fun “free” can be".
![](https://freight.cargo.site/t/original/i/51186f63a7c8409220177ea7a9d6fee633e28774eb22f43c4cd23979a890cd81/Screenshot-2023-06-07-at-4.48.05-pm.png)
![](https://freight.cargo.site/t/original/i/00c160c76eab315ee850542bcc5f093798dbfbbcba7a14c0d25615fd57a16023/TrainandEarn_PhoneMockup.jpg)
And then there was more free stuff.
![](https://freight.cargo.site/t/original/i/ca8e9e3bd0c51f95e028c171c856f2d4ce6ee17c7546a775a685cdc0c3183831/200-mockup-poster.jpg)
![](https://freight.cargo.site/t/original/i/2ce4d751979919e77d0c866fd944152da92d4dc4cb2a51eeab3704844245d7cf/200-flyer.jpg)
Anytime Fitness liked our work so much that when their internal team was struggling with the brief for their $200 Club Voucher, we jumped on the opportunity (and into the recording booth) to make this.
![](https://freight.cargo.site/t/original/i/eeb460f1fb2b3c096dd2245bca97e4dbefe1fb17ffe3ba76e8fca829b056c67e/Screenshot-2023-06-07-at-4.49.37-pm.png)
![](https://freight.cargo.site/t/original/i/db0e7f72c9ad25210032bce141fe9808ddf509e51ce91aceca2fef4b97bf3fca/Screenshot-2023-06-07-at-12.15.06-pm.png)